Sustainability for Profit in Film

Sustainability for Profit

The film industry, with its expansive operations and global reach, has a significant environmental footprint. From energy-intensive lighting setups to extensive travel, large-scale productions can generate considerable carbon emissions and waste. However, the push for sustainability is reshaping how films are made, introducing eco-conscious practices to reduce environmental impact while maintaining creativity and quality.

One of the key areas of focus is energy consumption. Traditional power sources, such as diesel generators, are increasingly being replaced by renewable energy solutions like solar panels and battery storage systems. Additionally, LED lighting, which uses significantly less energy than traditional tungsten and HMI lights, is becoming a standard choice on sets.

Travel is another major contributor to emissions. Productions are prioritising the use of local crews, locations, and studios to cut down on the need for extensive air travel. Virtual production techniques, utilising green screens and cutting-edge LED volume stages, are also helping reduce the need for on-location shoots, significantly lowering a production's carbon footprint.

The industry is also embracing waste reduction. Reusable and recyclable materials are replacing single-use items, and set construction now often involves upcycled or sustainably sourced materials. Costumes and props are rented, donated, or repurposed rather than discarded, while digital scripts and call sheets minimise paper waste.

Sustainability is further supported by green certifications, with organisations like the Green Film Shooting Initiative and Albert providing guidance and recognition for eco-friendly practices. Studios and production houses are setting ambitious targets to achieve carbon neutrality, demonstrating a collective commitment to environmental responsibility.

Audiences, too, are influencing change by demanding more sustainable practices from their favourite filmmakers and production companies. With growing awareness, sustainability has become a key criterion for industry professionals and stakeholders.

By adopting innovative solutions and prioritising sustainability, the film industry is not only reducing its ecological impact but also setting an example for other sectors. A greener future for filmmaking is not just a trend—it's a necessity that ensures the industry's longevity and relevance in an increasingly eco-conscious world.

In the UAE privately that challenge is being met by Nena Ostrogovic of Ask Consultancy. Nena a Green Production Manager is available as a freelancer based in Abu Dhabi but working throughout the emirates. She is available for  help and advise on WhatsApp +971 52 873 3909 or askconsultancyuae@gmail.com
Vision  

Support UAE in making safe and sustainable

      film and media productions.

Mission

  Increasing profit by designing eco-friendly    

       sets that run smoothly and efficiently.

Partners

Reloop/Ecyclex -ethical and responsible recycling.

Red Crescent.

Best Kept Shared and Hello&GoodBuy – preloved fashion items rental.

Farm2Table - food collection, donation and composting.